In today’s digital age, businesses and marketers are increasingly relying on data-driven strategies to make informed decisions and optimise their efforts. Digital
Many people simply use the default Ecommerce Conversion Rate metric in their Google Analytics to determine the overall performance of their website.
The 80/20 Rule (also known as the Pareto Principle) is a well-known theory invented by Italian economist Vilfredo Pareto in 1896. It
When utilised correctly, Digital Analytics can be a powerful tool that businesses can leverage to gain an edge in today’s competitive market.
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