Measuring Digital Success: The Metrics You Should Keep an Eye On In today’s digital age, businesses and marketers are increasingly relying on data-driven strategies to make informed decisions and optimise their efforts. Digital Read More »
The Correct Way to Calculate & Analyse the Conversion Rate Metric in Google Analytics Many people simply use the default Ecommerce Conversion Rate metric in their Google Analytics to determine the overall performance of their website. Read More »
The 80/20 Rule and how it applies to eCommerce The 80/20 Rule (also known as the Pareto Principle) is a well-known theory invented by Italian economist Vilfredo Pareto in 1896. It Read More »
The Step by Step Guide for a Robust Digital Analytics Implementation When utilised correctly, Digital Analytics can be a powerful tool that businesses can leverage to gain an edge in today’s competitive market. Read More »