About Us

About Swayven Digital

Swayven Digital, which was founded in 2021, enables product and marketing teams to understand and improve the performance of their websites, apps, and media products by providing analytics consulting, implementation, and optimisation services.

Our team has worked with a wide range of companies in a variety of industries and has a wealth of experience in digital analytics & optimisation. We understand the unique challenges businesses face in unlocking the value of their digital data, and we’re here to help.

We’re a partner that will work with you to understand your business and help you achieve your goals. We pride ourselves on providing you with insights and solutions that will objectively improve your bottom line.

Anthon Fynn-Williams

Founder & Lead Consultant

About the Founder

Anthon has been involved in the digital analytics industry for nearly a decade, having worked in both agency-side and client-side roles along the way. He has valuable experience from working on various analytics and CRO-related projects for some of the biggest brands in the UK, such as Vodafone, Adidas, William Hill, M&S, and Aviva.

Outside of work, Anthon is a husband and father of 2 daughters, an avid gamer often playing Call of Duty, Destiny 2 or Chess, and an anime nerd that can answer any question about Naruto or Dragonball Z.

Why choose Swayven Digital?


Easily scale the level of support from us up or down according to your organisation’s analytics needs.

Top Priority

Have a dedicated team that can fulfil your analytics requests with top priority.


Pay for the work we deliver rather than time billed.


As an external extension to your team, we can provide a neutral view on your data, tech, processes, and performance.


We make it a habit to demonstrate our value as early as possible to build confidence in the engagement.

Industry expertise

We have extensive experience in many industries, allowing us to provide you with valuable insights and strategies for your business.

Ready to Empower Your Game with Data?

Book a free 1-hour consultation call. Let’s explore how your data can become a key asset in your game development projects.